Earnhardt has a number of business obligations off track including the Jeffrey Earnhardt Racing Experience.  “We’re in year 2 of the Racing Experience and it’s growing nicely.  We had a great turnout last year and early bookings for this season are strong. People jump in a hot rod and race on real tracks or climb in with me and fly around together.”

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Earnhardt recently partnered with an action entertainment & recreation company to launch the Jeffrey Earnhardt Racing Experience.  Fans and adrenaline enthusiasts get a chance to take a real race car around tracks and for the super brave, get to jump into the passenger seat while Jeffrey brings them for the ride of their lives.  “The racing experience has been a ton of fun” said Jeffrey.  “Our sport has the best fans and getting the chance to spend time with them at the tracks we visit has been a real highlight of my year.  The attendance continues to build and the reviews have been excellent.  I’m looking forward to growing this business and bringing smiles, and some seat belt checks to more people over the coming years.”

The team at JEI are working hard behind the scenes to build the sponsor base for the future.  “We’ve enlisted some top business talent to add new sponsor partners so Jeffrey can compete full time in winning equipment” said Vice President of JEI, Nikko Lavey.  “This NASCAR journey has been a wild ride.  You learn as you go but the one thing baked into our DNA is to always press forward.  We only want Jeffrey on teams capable of winning races so if that means quality instead of quantity as we bring on more sponsorship then that is what we’ll do.  When Jeffrey competed in the number 3 car he won the pole and came yards away from winning the race.  Not only does he demonstrate competence behind the wheel when in top equipment, he also proves the business case for the value of an Earnhardt in a competitive ride.  That Talladega race still stands as one of the most viewed Xfinity Series races in recent history and the mission is to have more of that on a winning team” said Lavey.

Earnhardt is exploring opportunities in all series for 2026 and expects to have news to share with fans in the coming months.

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Earnhardt expects a strong run this weekend and has his sights on competing for the win.  “Sam’s been bringing hot rods to the track and our team keeps getting better and better.  I am aiming high to maximize this opportunity.”  

Tune in at 6:30 pm local time for NASCAR coverage on TV.

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The green flag waves this Saturday at 4pm eastern time.  

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Earnhardt, a fourth-generation racer from Mooresville, North Carolina, will pilot SHR’s No. 24 Toyota Supra entry, which is serving as the team’s “all-star entry, for his first-scheduled Xfinity start of this upcoming season at Talladega Superspeedway. For the event, Earnhardt will be sponsored by ForeverLawn.

The news comes as Earnhardt is coming off a six-race Xfinity campaign at SHR, which included starts at Atlanta Motor Speedway in February, Talladega in April, both Michigan International Speedway and Daytona International Speedway in August, Bristol Motor Speedway in September and the season-finale event at Phoenix Raceway in November. During the six-race span, Earnhardt notched a season-best eighth-place result at Atlanta.

“I’m very excited to have ForeverLawn back as a partner this year,” Earnhardt said in a released statement. “They are family to me, and I know [team owner] Sam [Hunt] and everyone on the team feels the same way. They continue to grow the company and launch incredible products in the synthetic turf world. After last season’s races with the Sam Hunt team and the speed they showed, it only made sense to run it back. I can’t express how thankful I am to be able to drive their cars. I’m grateful for the support Toyota has given SHR to grow as a team and to me to continue developing as a driver. We have several races on the calendar, and I look forward to the first race.”

“I couldn’t be more excited to continue our relationship with Jeffrey and the ForeverLawn family throughout 2025,” Sam Hunt added. “Jeffrey is the ultimate teammate and takes a lot of pride in the development of SHR, which means a ton to me. We also know he can deliver in our GR Supras, and will give him all the tools we can to be successful on the track. He has become like family to our staff, and everyone in the building wants to see him succeed. I’m so grateful to Dale and the entire Karmie family for recognizing our shared vision and alignment of core values between SHR and ForeverLawn. It’s going to be a fun year watching Jeffrey run up front.”

Currently, Earnhardt is the second competitor announced to pilot SHR’s No. 24 Toyota entry for the 2025 Xfinity season. Ryan Truex is scheduled to pilot the entry for this upcoming weekend’s season-opening event at Daytona International Speedway. SHR’s No. 24 “all-star” entry will compete alongside the organization’s No. 26 Toyota entry that is set to be driven by rookie Dean Thompson on a full-time basis.

The rest of the scheduling details for both Earnhardt and SHR’s No. 24 driver lineup for the 2025 season remains to be determined.

Jeffrey Earnhardt’s first NASCAR Xfinity Series start of the 2025 season is scheduled to occur at Talladega Superspeedway for the Ag-Pro 300. The event is scheduled to occur on April 26 and air at 4 p.m. ET on the CW Network.

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“We came into the weekend knowing we had speed and a strong car” said Earnhardt.  “We had go sim days and practice gave me a lot of confidence that if all went well, we’d finish the race with a top ten.”  The blue and black hot rod with ForeverLawn and Outlaw Mile High light beer onboard drove past the “big teams” and had their sights set on breaking into the top 5 when Jeffrey noticed his dash lights fading to black.  “I could see us losing power and while frustrating, I knew I had to head to the pits” commented the 26 car driver.  “The battery was dying and I figured we’d lose some laps but maybe get some luck with cautions and fight our way back.”  That plan was cut short with a motor failure that ended the day for Earnhardt & team.  

“These things are out of my control but that’s just a series of unfortunate events” said Jeffrey.  “While this year had some ups and downs, I think I’ve shown what I can do to help teams compete and sponsors enjoy great ROI.  Sam continues to show that he’s going to be a contender for wins and I’m excited to see him doing so well.”

Earnhardt heads into the off-season working on his 2025 plans and chasing his dream to be a regular in victory lane.

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Earnhardt is working on his 2025 plans with some new partners and returning “family” ForeverLawn.  “I’ve been so blessed to have Dale, Brian and the ForeverLawn people in my life.  Both on and off track they’ve been a Godsend to me and I can never thank them enough for welcoming me into their family and supporting my dream.  I have irons in the fire for next season and we have some new partners onboard that are going to make for a great future.”

Phoenix Raceway green flag waves at 7:30pm ET on Nov. 9th.

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