Mooresville, NC – Jeffrey Earnhardt continues to pursue full time competition while developing off track business plans. “The last two years have certainly been a learning experience for me as we work to grow our long term revenue streams and strengthen our sponsor base” commented Earnhardt. “We have been blessed to have ForeverLawn, and more specifically Dale & Brian Karmie and their families in my life. They’re everything you see at the track with their unwavering support and so much more. I continue to work on bringing the next “ForeverLawnesque” sponsors into our program. My business partner Nikko always says that the goal is “to create lifelong friendships that result in great business” and that’s what we’re striving to achieve.”
Earnhardt recently partnered with an action entertainment & recreation company to launch the Jeffrey Earnhardt Racing Experience. Fans and adrenaline enthusiasts get a chance to take a real race car around tracks and for the super brave, get to jump into the passenger seat while Jeffrey brings them for the ride of their lives. “The racing experience has been a ton of fun” said Jeffrey. “Our sport has the best fans and getting the chance to spend time with them at the tracks we visit has been a real highlight of my year. The attendance continues to build and the reviews have been excellent. I’m looking forward to growing this business and bringing smiles, and some seat belt checks to more people over the coming years.”

The team at JEI are working hard behind the scenes to build the sponsor base for the future. “We’ve enlisted some top business talent to add new sponsor partners so Jeffrey can compete full time in winning equipment” said Vice President of JEI, Nikko Lavey. “This NASCAR journey has been a wild ride. You learn as you go but the one thing baked into our DNA is to always press forward. We only want Jeffrey on teams capable of winning races so if that means quality instead of quantity as we bring on more sponsorship then that is what we’ll do. When Jeffrey competed in the number 3 car he won the pole and came yards away from winning the race. Not only does he demonstrate competence behind the wheel when in top equipment, he also proves the business case for the value of an Earnhardt in a competitive ride. That Talladega race still stands as one of the most viewed Xfinity Series races in recent history and the mission is to have more of that on a winning team” said Lavey.
Earnhardt is exploring opportunities in all series for 2026 and expects to have news to share with fans in the coming months.