Jeffrey Earnhardt is the grandson of 7 Time NASCAR Cup Champion Dale Earnhardt and nephew of this generation’s most popular driver, Dale Jr. Jeffrey began his race career piloting a silver 4 cylinder Yugo on the dirt tracks of Wythe Raceway in Rural Retreat, Virginia. He won Rookie of the Year at the local track and knew immediately that he’d be chasing his dreams to the paved tracks of NASCAR. Jeffrey hasn’t depended on his famous last name for opportunity. Creating his own company and working his way thru the ranks like his grandfather did, Jeffrey has competed in Truck, Xfinity and Specialty events including the Rolex Series and NASCAR Euro Series. He is absolutely committed to “Earning Earnhardt” and has his sights set on becoming a NASCAR Champion.
Earnhardt Update and Insights
Mooresville, NC – Jeffrey Earnhardt continues to pursue full time competition while developing off track business plans. “The last two years have certainly been a learning experience for me as we work to grow our long term revenue streams and strengthen our sponsor base” commented Earnhardt. “We have been blessed to have ForeverLawn, and more specifically Dale & Brian Karmie and their families in my life. They’re everything you see at the track with their unwavering support and so much more. I continue to work on bringing the next “ForeverLawnesque” sponsors into our program. My business partner Nikko always says that the goal is “to create lifelong friendships that result in great business” and that’s what we’re striving to achieve.”
Earnhardt recently partnered with an action entertainment & recreation company to launch the Jeffrey Earnhardt Racing Experience. Fans and adrenaline enthusiasts get a chance to take a real race car around tracks and for the super brave, get to jump into the passenger seat while Jeffrey brings them for the ride of their lives. “The racing experience has been a ton of fun” said Jeffrey. “Our sport has the best fans and getting the chance to spend time with them at the tracks we visit has been a real highlight of my year. The attendance continues to build and the reviews have been excellent. I’m looking forward to growing this business and bringing smiles, and some seat belt checks to more people over the coming years.”
The team at JEI are working hard behind the scenes to build the sponsor base for the future. “We’ve enlisted some top business talent to add new sponsor partners so Jeffrey can compete full time in winning equipment” said Vice President of JEI, Nikko Lavey. “This NASCAR journey has been a wild ride. You learn as you go but the one thing baked into our DNA is to always press forward. We only want Jeffrey on teams capable of winning races so if that means quality instead of quantity as we bring on more sponsorship then that is what we’ll do. When Jeffrey competed in the number 3 car he won the pole and came yards away from winning the race. Not only does he demonstrate competence behind the wheel when in top equipment, he also proves the business case for the value of an Earnhardt in a competitive ride. That Talladega race still stands as one of the most viewed Xfinity Series races in recent history and the mission is to have more of that on a winning team” said Lavey.
Earnhardt is exploring opportunities in all series for 2026 and expects to have news to share with fans in the coming months.
Earnhardt Returns at Bristol
Bristol, TN – Jeffrey Earnhardt returns to Bristol Motor Speedway tonight to drive the ForeverLawn Toyota Supra for Sam Hunt Racing in the Food City 300. The NASCAR Xfinity Series has certainly been the maker of this seasons highlight reel and Earnhardt hopes to make his contribution to that storyline during his return to Bristol. “Last season we came here and ran great in practice and had a decent qualifying with a strong start to the race” commented Earnhardt. “I think we can build on that and if we control our race there’s a very good chance we’ll get this ForeverLawn 24 car up front.”
The race will be televised on the CW network at 7:30pm EST.
Earnhardt Returns At Nashville
Nashville, TN- Jeffrey Earnhardt returns to action in the Tennessee Lottery 250 at Nashville Super Speedway this Saturday night. Earnhardt will be piloting the number 24 ForeverLawn Toyota Supra for Sam Hunt Racing with special guest Cesar Millan onboard the popular BlackandGreenGrassMachine. The last time the world’s most famous K9 whisperer joined Earnhardt was at Bristol. “Cesar’s one of the coolest guys you’ll ever meet” said Jeffrey. “I’m a big dog guy and to become friends with Cesar was really special. He’s working with ForeverLawn to spread the news about their premium K9 grass and he’s totally pumped to be involved with NASCAR. I can’t wait to see him and watch his energy. I don’t think the guy sleeps.”
Earnhardt expects a strong run this weekend and has his sights on competing for the win. “Sam’s been bringing hot rods to the track and our team keeps getting better and better. I am aiming high to maximize this opportunity.”
Tune in at 6:30 pm local time for NASCAR coverage on TV.